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Social Media

Use social media sites like LinkedIn, Facebook, and Twitter to make professional connections and find job opportunities.

LinkedIn

LinkedIn is a business-oriented social networking site. It’s a great place to establish a professional presence.

To get the most out of LinkedIn:

  • Create a complete profile, including your educational information and your past work and volunteer experiences and accomplishments.  Include keywords that are relevant to your desired field.  Keep your profile up-to-date.
  • Make connections with people you already know who work in your field. Always personalize invitations to connect.
  • Join groups that are relevant to your field.  Follow and, if possible, contribute to discussions.
  • Follow employers you are interested in working for so you can learn about trends and opportunities.
  • Use the Alumni Search tool to find Penn State alumni who work at companies or organizations you are interested in and ask them to connect or ask a mutual connection to make an introduction.
  • Search for available internship and full-time jobs in the LinkedIn Students pages.

Facebook

Here are some tips for professional networking on Facebook:

  • Use a professional-looking profile photo and a neutral cover photo.
  • Clean up any content that employers might find inappropriate or objectionable, or at least change the privacy settings so only your friends or specific groups of friends can view it.
  • “Like” pages for employers of interest.
  • Join groups that are relevant to your field and ask questions.

You can also use your Facebook account to log into professional networking sites like Monster’s BeKnown.

Twitter

Twitter isn't just a social networking and microblogging site.  You can also use it to make career connections, find jobs, and build your personal brand.

Here are some ways to use Twitter for your job search:

  • Make sure that your public Twitter account is representing you in a professional way. Use your real name as your Twitter handle, use a headshot photo, include biographical information in your profile, and include links to an online résumé, personal URL, and/or LinkedIn profile.
  • Follow employers of interest to you and make connections by replying to tweets, retweeting, and direct messaging.
  • Search for positions by entering keywords or phrases that employers in your field are likely to be searching for.
  • Use hashtags related to your field and to the type of job opportunity you want.
 

Engineering Career Resources & Employer Relations

College of Engineering

117 Hammond Building

The Pennsylvania State University

University Park, PA 16802-4710

Phone: 814-863-1032